6 Cost Effective Marketing Tips for Brewery Business

At the time of writing, 8,275 craft breweries are operating in the US, constituting 13.6% of the total beer production. So, if you’re running a brewery business, you should know that competition is intense.

To stand out, you need to market your business to the right demographic. And marketing doesn’t have to be expensive either. Many cost-effective marketing techniques can generate leads for your brewery.

In this article, we’ll explore six marketing tips you can use for your brewery business.

1. Invest in Local SEO

You can appeal to the local demographic to increase the sales of your brewery business. Instead of targeting a wider audience, local SEO is laser-focused on the local population.

SEO services for small business can effectively bring you to the top of search engine results. Since you’ll be targeting a niche audience, you’ll be paying a lot less. And you can expect faster results too.

Optimize your brewery website to set it apart from the competition. Its content should be relevant, accessible, and keyword-oriented to your target audience. Create a Google My Business account to get a higher SERP ranking for your brewery’s website.

2. Use Social Media Marketing

Breweries can win big on social media. So, if you aren’t marketing on social media yet, you’re missing out on significant opportunities. There are various social networks like Facebook, Snapchat, Instagram, Twitter, and more. They have hundreds of millions of users, with Facebook boasting 2.6 billion users worldwide.

You can reach people on social media and get the word out about your beers. The cost will be on the lower side, which you can further bring down by optimizing the ads. While advertising on social media is easy, there are restrictions when it comes to promoting alcoholic beverages.

For example, Google makes it mandatory to state ABV or Alcohol by Volume percentage on the landing pages. Facebook has a long list of restrictions, one of which is you must comply with the local laws.

The following are a few other things to keep in mind before marketing your product on social media.

• Your brewery marketing strategies should not encourage, depict, or condone drunk driving.
• Your marketing strategy should not promote drinking below the legal age. Your ads should not make any imaginary scientific health claims.
• The images, videos, or any other content you post on social media should not be lewd or indecent. There should not be any graphic nudity

3. Partner with Influencers

You must be living under the rock if you don’t know about social media influencers yet. They are the celebrities of social media who put out content regularly. They also have a large fan following which can benefit your brewery business.

Research shows that followers have an intense attachment to social media bloggers. When they see or hear an influencer talking about your beer brand, they’re more likely to buy it.

That’s the power of influencer marketing. Celebrity Influencers with tens of thousands of followers are likely going to charge you more. For low-cost marketing, you can target local influencers.

4. Be the Beer Guru

People like to buy products from an expert. Every brand you see around is an expert in something. So, to sell your beer promptly and persuasively, you need to be a beer guru.

What does that entail? You can start by explaining the process of your beer production and the effort that goes into it. Somewhere in the middle, you can sneak in what makes your brand unique.

Moreover, you can provide expert advice on how to select the right beer. There are various types of beer, like Ale, Stout, Porter, Lager, among others. By explaining which beer is best for whom, you gain the trust of the users. The next time they think of having a glass of beer, they’re more likely to walk into your brewery.

You can create videos around these topics and post on YouTube, which is free of cost. But make sure to optimize them so that people can find you.

5. Organize Local Events

Organizing local events might be a bit expensive, but it’s worth it. For example, you can host a screening of the Super Bowl. Many football fans will end up ordering beer as they enjoy the match.

Similarly, you can organize newbies to try out craft beers for the first time. These events can generate a high amount of word-of-mouth recommendations since people will invite some of their friends.

Whatever the event might be, you must market them on social media or search engines to generate the maximum buzz.

6. Leverage Email Marketing

Email marketing might seem irrelevant in the age of social media and instant messaging. But as experts will tell you, it’s still useful. And running an email marketing campaign is immensely cost-effective.

If done correctly with explicit permission, email marketing can influence perceived usefulness and buying decisions. So, it would help if you can start collecting emails at the earliest.

To Sum It Up

Your Local SEO efforts should support social media marketing which should further reinforce email marketing. This way, you’re not spending significant money on each channel. You’re distributing the amount across various platforms, thus bringing down the marketing cost.

So, execute these marketing tips for your brewery business to stay ahead in the market and watch your sales grow!