Big Country Hard Seltzer is Three Times Certified

Organic food and drink are in high demand. As more and more people look for healthful alternatives, the USDA Organic Certified label is one that many seek. Add Fair Trade Certified and , Non-GMO Project Verified to the labeling and consumers have even more reason to buy and this is exactly what Big Country® Organic Hard Seltzer offers. It is the first hard seltzer to carry the above three certifications, making it a true standout in an increasingly crowded hard seltzer market.

Keeping it Natural

Big Country Organic Hard Seltzer is produced by Willard’s Brewery, the only Certified Organic brewery in Texas. This new product has just recently rolled out to Texas area retailers such as HEB, Whole Foods, Sprouts, Trader Joe’s, and Total Wine & More locations throughout the state. It is offered in variety 12-packs featuring four distinct and delicious flavors: Blackberry Grapefruit, Passionfruit Kiwi, Prickly Pear Peach, and Watermelon Pineapple. 

Willard’s Brewery CEO Bill Gillies started down the path toward organic nine years ago when he founded Big Country Foods Inc. This business began as a supplier of organic ingredients and eventually led to the idea that hard seltzer should be part of the organic movement. Gillies himself had always been a stickler for clean ingredients and it made sense to extend those values not only to his own food and beverage, but also to any food or drink produced by his business.

Starting with sugar, Gillies and his team sought to find the best, cleanest, and most natural sugar on the planet, a mission that landed them in South America.

“A few years back we set out to find the purest cane sugar on the market, which took us to Paraguay –– the world’s gold standard for sugar production,” says Gillies. “After roaming the countryside, visiting a few farms and sugar mills, we finally found it –– a family-owned mill outside of Asuncion called La Felsina.”

Once this important partnership was formed, Gillies launched the Big Country brand and began selling organic ingredients from coast to coast.

Hard and Organic

Most consumers know that hard seltzer has gained a solid foothold in the adult beverage market, but few are aware of many seltzer brands that wear the USDA Organic label. They are extremely rare, and only Big Country Organic Hard Seltzer can claim to be organic, Fair Trade certified, and Non- GMO Project verified.

Having so many certifications certainly sets this hard seltzer apart in the marketplace. Big Country controls the process of each and every batch with meticulous care and refers to their approach as “Cane to Can.” It’s similar to the familiar “Farm to Market” that we so commonly hear about but adapted to fit hard seltzer production.

Big Country Organic Hard Seltzer is, like other hard seltzers, made for those with greater health- conscious dispositions. Each 12 ounce can contains only 90 calories, 1 gram of carbs, and zero sugar. The alcohol level is only 4.5 percent, placing it in the typical range for hard seltzers. The alcohol content is similar to that of light beer, but the carbs are lower, which adds to its health appeal.

Buy and Give Back

Big Country Organic Hard Seltzer is unique in one other way. Each time you buy, the Fair Trade USA program receives a financial boost. This organization supports safe working conditions for farmers, protects the environment, builds sustainable livelihoods, and allows farmers to earn additional money to empower and uplift their communities. Thus far, Big Country Fair Trade purchases have sent over $91,000 to the farmers.

Hard Seltzer may not be growing at the rate it was once, but it is still popular and is likely here to stay. There are more brands available than one can count, but if you want a hard seltzer that is USDA Organic, Fair Trade Certified, and Non- GMO Project verified, Big Country Organic Hard Seltzer is the brand to buy. Look for it in the above stores across Texas and taste for yourself the difference that pure and natural can make.