You won’t believe who has agreed to serve as chief spokesman for Colt 45 Malt Liquor.
Billy Dee Williams, the actor best known for his Star Wars movie roles and countless television appearances, has been hired to reprise his role as ambassador to Colt 45 Malt Liquor. Williams helped bring widespread recognition to the Colt 45 brand when he appeared in television, print, and other media back in the late 1980’s and very soon, he will resume his spokesman’s role, promoting Colt 45 Malt Liquor with a swagger and authenticity that only Billy Dee can bring.
“I’ve enjoyed my long association with Colt 45, and it’s my pleasure to, once again, support this iconic beer,” said Williams. “I’ve always found Colt 45 to be a high quality and deeply satisfying beverage. This new campaign gives me the opportunity to speak to a wider audience and remind people that this classic product is here to stay.”
The Colt 45 ad campaign, once in full swing, will feature television commercials, print ads, internet marketing, and a promotional contest. One lucky contest winner and a guest will be flown to California to attend Billy Dee’s exclusive lounge party scheduled for later this year in Hollywood. Details about the contest and entry can be found in retail stores where Colt 45 is sold. Fans should look for information on the packaging, which will include 16/24oz. cans and 32/40oz. bottles.
Colt 45, a Pabst Brewing Company product, gained national attention back in the 1980’s and Billy Dee Williams was largely to credit. Pabst Brewing’s Chief Marketing Officer Dan McHugh is fully aware of Williams importance to Colt 45 and is confident the new ad campaign will help revive interest in the brand.
“Billy Dee Williams played a major role in the success of Colt 45,” said McHugh. “He is the definition of class, style and charm. Everyone wants to drink a Colt 45 with Billy Dee.”
Billy Dee Williams will promote the Colt 45 brand not just through direct advertising, but also as part of the packaging. His face will adorn the front of each can and bottle, reminding fans young and old about the man behind the ad campaign.
The Colt 45 ads will feature print, digital and video content. Visit You Tube at https://youtu.be/4rTG07Trb0A to view. To learn more about the brand, visit http://colt45maltliquor.com/
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