Holiday celebrations are only weeks away. The spirit of giving this year is somewhat hampered from pandemic concerns, but it is still expected to be strong and one company leading the way is Guinness. The Irish- born brewery known for its world- renowned stout is going to kick off the season of giving with the limited- edition Guinness Gives Back Pack.
Each of these limited edition 8- packs is designated to benefit charitable causes in different parts of the United States. There are four regional versions of the Give Back Pack, with one for New York, Chicago, Boston, and California. Guinness has selected specific charities to donate money to in each of these metropolitan areas. For the rest of the nation, there is a national version of the Give Back Pack. Guinness has pledged $1 for each 8- pack it produces, with up to $750,000 earmarked for charity.
This national Guinness Gives Back initiative is aimed at Direct Relief, which is a global organization that benefits people everywhere by improving the health and safety of those who are impacted by poverty. Among the four designated regional Give Back Packs, the charities receiving funds include Feeding New York State, California Association of Food Banks, Greater Chicago Food Depository, and The Greater Boston Food Bank.
Guinness Brand Director Nikhil Shah says the initiative aims to give back to communities and people who have supported Guinness so strongly over the years.
“With many of the usual holiday cues missing this year, we wanted to spread some holiday magic and help support those who have long supported us in the U.S.,” said Shah. “The Guinness Gives Back Pack re-enforces our commitment to uplifting American communities as we rebuild and emerge – together.”
The Guinness Gives Bank initiative is certainly a generous one, but there is a way that each one of us can inflate the spirit of giving even further. All we need to do is tag the program in social media using the following charity partners and corresponding hashtags:
- @DirectRelief and #GuinnessGivesBack
- @FoodBankAssnNYS and #GuinnessGivesBackNY
- @CAFoodBanks and #GuinnessGivesBackCA
- @FoodDepository and #GuinnessGivesBackCHI
- @Gr8BosFoodBank and #GuinnessGivesBackBOS
By tagging the above, consumers will help generate up to $100,000 additional money to charity. Posts must be made by 12/31/20 at 11:59:59 Eastern Time to qualify.
Great Beer Now strongly supports charitable efforts and we salute Guinness for its efforts to give back to communities from coast to coast. To learn more about this campaign, visit GuinnessGivesBack.com.
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