Tampa’s Cigar City Brewing keeps on moving forward, thanks in no small part to its partnership with CANarchy, the company with a portfolio that encompasses such craft beer heavyweights as Oskar Blues, Wasatch, Squatters, Perrin, Deep Ellum, and Three Weavers. Cigar City’s continued growth has led to a new expansion opportunity, one that has a distinctively international, Scandinavian flavor.
Cigar City’s newest bold move is taking place overseas as it enters into a partnership with Great Brands AB of Stockholm, Sweden. Great Brands will distribute Cigar City beers throughout the Scandinavian countries, bringing such Cigar City favorites as Jai Alai IPA, Guayabera Citra Pale Ale, and others to Norway, Sweden, and Finland.
Cigar City’s own Neil Callaghan says the decision to expand to this part of the world makes sense given Cigar City’s previous relationship with Sweden and its people.
“We couldn’t be more excited to distribute our beer full time to Sweden and other Scandinavian markets,” says Callaghan. “We’ve been lucky enough to brew beer with several Swedish breweries and attend Swedish beer festivals for many years and we know how knowledgeable and discerning the beer market is in that part of the world. To bring Florida flavor to Sweden with the help of Sweden’s best importers in Jörgen and his team is a true honor.”
Great Brands’ Founder Jörgen Hasselqvist says his fellow Swedes have been anticipating this moment for some time.
“We are obviously delighted to introduce Cigar City Brewing in Sweden and Scandinavia – something we have been working on for quite a while. Cigar City Brewing´s reputation speaks for itself and we know the Swedish beer fans are as excited as we are,” said Hasselqvist.
Cigar City plans to launch its brands in Sweden at the same time as the 2018 Stockholm Beer and Whiskey Festival, scheduled for September 27-29 and October 4-6, 2018. To keep up with Cigar City Brewing’s Scandinavian invasion and to track down Cigar City beer, be sure to logon to the web site, www.cigarcitybrewing.com for more information and to locate Cigar City Beer closest to you.
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