Founders Brewing, one of the leading craft breweries in the state of Michigan, is demonstrating its community support once again, this time with a new initiative aimed at supporting local artists impacted by Covid-19 during these uncertain times.
The new online campaign is #CraftedinMI and Founders Brewing has pledged to use its social media platforms to help artists of all stripes, from musicians, to culinary artists, to small business owners and more. During these days of quarantine, Founders Brewing will feature different artists on its social media pages. The idea is to showcase the many talented individuals in the state and hopefully generate interest in their individual works, driving awareness and greater sales.
Founders Brewing co- founder Dave Engbers says the new initiative is befitting of a state that has shown its resilience in the past and will continue to show its resilience through the Covid-19 crisis.
“Michiganders are known for their persevering spirit and relentless creativity, especially in the face of adversity”, said Engbers. “We want to celebrate and support our local makers by promoting the amazing work they continue to create, and we hope it will inspire others to do the same.”
Local artist Dayna Walton, owner of Solstice Handmade, is grateful to the exposure her work has received, resulting directly from the Founders #CraftedinMI initiative.
“I’m so appreciative of the visibility that Founders provided by sharing my artwork through their social platforms,” said Walton. “Last week was tough and it’s so hard to sit back and watch everything I had been looking forward to financially and otherwise cancel, postpone, or disappear. With the help directing eyes to my artwork and online shop, I was able to recoup income lost from workshop cancelations in March and continue to move forward with projects that employ other local makers in collaboration! I hope that I can pass on joy and relief I felt with others. It’s during times like these that we realize how essential the non-essentials of life are. Art gives life to our minds, homes, and communities, even when everything else in our world is at a standstill.”
Founders Brewing asks anyone with an interest in art in any form to please Visit their site and follow on social media at @foundersbrewing. Founders asks anyone with the means to please show support by making a purchase, downloading music, or otherwise doing anything necessary to make life a little easier for these talented individuals. Any artist based in Michigan who would like to be considered for a feature should contact Founders Brewing at social@foundersbrewing.com.
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