Sports and beer and commonly associated with each other. Often, the association is purely entertaining in nature, since beer is often considered a drink that meshes well with relaxation and carefree circumstances. But there is one beer that was made with a slightly different intention; a beer meant for consumption after performing sports. The beer is Rec League and the brewery behind the beer is Boston’s Harpoon Brewery. This sports association is getting taken to a new level as Harpoon announces a partnership with Reebok , the company famous for footwear.
Shoes and Beer
Harpoon Rec League is a certainly a different type of beer. It’s brewed as a light but highly flavorful hazy pale ale. And, not surprisingly for a beer associated with athletes, it’s low in both calories and alcohol. The beer is the same today as in the past. The only difference is the partnership and co- branding with Reebok. The beer will be branded as Harpoon Rec. League – The Reebok Edition and will feature cans with the Reebok logo as well as 12-pack packaging evoking the Reebok sneaker box design.
Charity is another important component of the partnership. A portion of each Harpoon Rec League 12- pack sale will go to BOKS, a non- profit dedicated to promoting life-long health and fitness.
Harpoon Brewery CEO and co- founder Dan Kenary says the partnership with Reebok and co- branding with its Rec League Hazy Pale Ale is only fitting.
“Rec. League was the first beer we created that both complements an active lifestyle and embodies our ‘love beer, love life’ moto,” said Kenary. “Partnering with Reebok, a brand dedicated to sports and fitness and the impact they have on peoples’ lives, made sense with them not only being our neighbor, but also their passion for giving back to our shared local community. We’re excited to be working with them and giving back to BOKS.”
Kenary’s feelings were echoed by Caroline Machen, Reebok Design Group VP of Global Marketing.
“We are thrilled to support BOKS through this unique collaboration,” said Machen. “We are excited to see the positive impact that this partnership will have on our community as Harpoon shares Reebok’s commitment of enhancing the lives of others.”
Win Reebok Shoes!
To add even more to the fun and fitness initiative, Harpoon Brewery and Reebok are sponsoring a contest for consumers. It’s the Reebok x Harpoon Rec. League Floatride Energy 4 Adventure Running Shoe Sweepstakes and entry is free for anyone age 21 and up. Winners will be selected at random to win one of 10 pairs of the limited-edition Floatride Energy 4 Adventure Running Shoes. These Reebok shoes are an outdoor-inspired, high-performance running shoe that Reebok plans to launch in August 2022. To enter the contest, go to harpoonbrewery.com/recleaguexreebok and be ready to verify your age and show size.
Harpoon Rec League is certainly a different type of beer, brewed with several non- traditional ingredients. Among them are buckwheat kasha, which contains important minerals and B vitamins. The beer also contains chia seeds, which are high in fiber, Omega-3 fatty acids, and antioxidants. Add to that a dose of Mediterranean sea salt that can act as a powerful source of electrolytes and you have a beer made for health. Plus, there is only 4.0% alcohol by volume and 120 calories per 12 oz. serving. With ingredients like these and calories this low, Harpoon Rec League is easily in a league all its own.
The Reebok Edition of Harpoon Rec. League will be available in 4-packs and in 12-packs beginning in July, 2022. The draft version can be enjoyed at both the Boston and Windsor, VT Tap Rooms and other places where Harpoon beers are distributed. To seek out Harpoon near you, check the harpoonbrewery.com/beer-finder/. To learn more about Reebok’s collection of Floatride running shoes, visit online at www.reebok.com/us/floatride-shoes.
This is such a great partnership. It’s always great when companies work together like this. As you said, beer and sports go together, so it makes sense!
What a great collaboration! I’d love to win Adventure Running Shoes. These shoes look great and cool.
Hihi….your first statement reminded me of my early marathoning and running days! 1 beer in my belly and I’d begin looking for my runners.
Oh, how awesome! What a great collaboration! Beer and running shoes compliment each other.
That is such a great collaboration! I think Reebok and beer is a great combo. You do all the most fun things when you have sneakers and beer.
That’s great news. I love the quality of Reebok shoes, maybe that’s why they’ve been around for so long now.
Hey, those are some cool looking shoes. I have a shoe head over here (teen) wonder if he’d like them? He likes Yeezy and those are a Reebok shoe. 🙂
Then by all means, enter the sweepstakes! Entry is free.
I think this partnership is targeted for me! Of beer and sneakers YASSS PLEASE!
This is such a fun collab. I don’t know what looks better the beer or the shoes.
Its common for sports and beer companies to collaborate. But I am seeing increasingly relationships between beer and health over the years. Interesting to see chia seeds as an ingredient in beer. I would love to see how Harpoon Brewery process this beer.
Such a fab collab and I absolutely adore the artwork on the cans!
That is certainly one of the most reasonable collabs. It just makes sense
I haven’t tried this one yet. Thanks for the info on the giveaway!