This holiday season, Heineken is offering a fun, new innovative twist on the White Elephant holiday gift exchange.
The Heineken Holiday Gift xChange is believed to be a first-of-its-kind interactive game allowing players to keep, swap and ““steal”” FREE gifts (provided by Heineken) from their friends. All that’s needed for someone to get started is to text “Xchange” to 811811. The game was conceived by Heineken to drive product sales during the important holiday retail season.
The game is played by: (Terms & Conditions)
· One person purchasing Heineken to get a game session started with the receipt
· Player one creates the game session with their unique purchase code and invites three friends
· Players two, three and four log in and join the game
· Players are randomly positioned around the Star (virtual game board)
· GAME ON!
· In order from one to four, players are prompted to reveal their gift
· Gift is revealed and they can choose to KEEP or SWAP it
· The last player has the chance to keep his/her gift or swap the best gift from any player
Prizes include Heineken swag, $5 gift cards from popular retail stores and restaurants (example: Target, Whole Foods, Columbia, Applebee’s, McCormick and Schmicks, Morton’s Steakhouse), digital downloads and much more. One grand prize winner will win a trip to Amsterdam for four, for a Heineken Experience and tour of the production facilities.
Shoppers are invited to play multiple times through the end of December.
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International NV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.
Note: The above was taken from an official press release
Leave a Reply