Around 33% of alcohol consumers who visit restaurants regularly indicate that they are more likely to order beer when presented with a large selection of beer brands. In addition, 26% of these drinkers tend to ask for more servings than usual. According to the President of Consumer Edge Insight, “Encouraging restaurants to offer larger selections of brands is a great way for the beer industry to increase consumption.” Indeed, restaurants can become lucrative outlets to increase sales, explore, build and reconnect brands. By promoting a well-conceived beer program and supporting local breweries, it is possible to establish a beer brand using the food and beverage industry.
Developing A Beer Program
Wines often take center stage in a restaurant’s menu, but beer as part of sophisticated cuisine, is gaining traction. With the wide range of flavors and styles on offer, beer can become an excellent pairing partner for several styles of dishes. One way to establish a beer program is to create a beer list. When developing a beer menu, it is important to keep an open mind about the brands you will carry that can have an impact on your restaurant values and philosophy. Consider brands that promote inclusion and diversity, hire different talents, or sponsor cultural or diverse-themed events. They are perceived as responsible, authentic and trustworthy. Customers are likely to appreciate a beer brand that is inclusive and which they see represents the true diversity of the population, and this will translate to increased patronage and sales and improved bottom lines.
Another strategy is to use the right glassware to enhance the flavor and aroma of the drinks. In addition, it sends a message that you put a lot of thought in your program. To illustrate, pilsners should be served in Pilsner or Stange glass, while pales and ambers should be served in tulip pint glass. It is also a good idea to employ certified beer servers because they are trained to pour properly and serve the beverage in clean and correct glasses. They will be familiar with food pairings and can maintain a clean draft system, in addition to their ability to identify beer flaws, ensuring that the drink is served in the best conditions. Overall, developing a beer program at a restaurant entices customer to try new flavors and demonstrates your commitment to serving quality beer. Ultimately, this benefits any brand whose product is sold.
Supporting The Local Beer Industry
Homegrown food is a trend that is not going away anytime soon. The desire to consume locally-sourced food based on regional fare is not fading. Fortunately, localism and sectionalism are closely tied to the craft beer industry. Brewers name their brands, recipes and events based on their local communities, while customers take pride in supporting the efforts of brewers. Including local craft beers on the beer list supports native industries.
Restaurants can increase the variety of beers on the menu, offering a selection of light and dark beers as well as lower and higher alcohol by volume (ABV) drinks. On top of craft beers, international brands can also be added to the beverage list. This move is in keeping with diversity and multiculturalism that is becoming more important, especially to millennial consumers, who are expected to spend the most at grocery stores and restaurants within 10 years, according to a CBRE Food in Demand Series consumer report.
Building a good beer brand is possible with the help of restaurants. It is a mutually beneficial relationship that will improve dining service and experience, while establishing the brand image of beers in the food and beverage industry.
I agree that having a more extensive beer list encourages restaurant patrons to order a beer! I especially like when restaurants include local and craft beer selections, and the server is well-versed in the offerings and what to pair them with.
I agree with beer gaining traction in the restaurant business. I’ve worked several of them and when there is a bigger selection (like a wine list) it impresses for sure. It would be cool if they could offer beer tasting samples like they do with wine.
I am not an avid lover of beer. But yes restaurants are promoting beer brands now, which is good for beer lovers and attracting potential consumers.
Thats very good tips for beer lovers. I dont have much knowledge about beer but now i know. Thanks for sharing
I think, this is really good idea for try new things and make your own brand for your business. I hope these new brands beer will find success and become the greatest beer in the world
I love supporting local beer industry. I usually do a promotion for them and we also blog them. We also do small taste test for my friends so they can have sales.
There are so many different types of beer now that it makes sense that restaurants are incorporating more beers into their menus. The different flavor profiles probably work with multiple dishes. This should be required reading for all restaurants
i would love this! the more options the better! restaurants would surely benefit from this, and of course, customers!
I always drink local brewery beer and local restaurants because they are of better quality compared to the industrial brands.