Colorado- based Oskar Blues Brewery, one of America’s most recognized and beloved craft beer producers, announces plans to expand its flagship Dale’s Pale Ale brand. These additions include a refreshed package design with red, white, and blue colored cans for each of the three Dale’s branded beers. The three beers are part of the brewery’s new Seize the Dale’s campaign.
Dale’s New Siblings
Dale’s Pale Ale is being joined by Dale’s American Light Lager and Dale’s American Double IPA. Dale’s Light Lager, the new release in the trio, is the lightest among the three, weighing in at 4.2 percent alcohol by volume. This new beer is packaged in a white can. In the middle of the pack is fan favorite Dale’s Pale Ale, weighing in at 6.5 percent alcohol by volume. It will continue to be packaged in its familiar blue can. At the high end of strength is Dale’s American Double IPA. This beer has been around since 2022, so it isn’t new, just repackaged. This beer weighs in at 9 percent alcohol by volume. It will be packaged in a red can.
Beer for Every Occasion
With these three beers and a new campaign, Oskar Blues is calling on craft beer lovers everywhere to Seize the Dale’s. The beauty of this trio is that it includes a light beer, a medium- bodied beer, and a fuller strength beer. The idea is that, with three distinct beers, there is a brew for any occasion. There is no need to seek out separate beers. Seize the Dale’s trio has your beer needs covered.
As part of the campaign and brand recognition, Oskar Blues is proud to announce that it has signed a 4- year deal and is now the official sponsor of the Colorado Rapids, the state’s Major League Soccer Team. Fans of alternative sports will also find Dale’s name associated with the 2023 National Tough Mudder series.
Oskar Blues Marketing Manager, Aaron Baker, says that Oskar Blues Brewery is on a mission. They are looking to expand the brewery’s reach among younger consumers while also remaining true to the brand name that started it all for this Colorado- based brewery.
“We’re excited to build on the recognition of Dale’s as a groundbreaking American craft beer by bringing together three steadfast and no-nonsense beers under a name that sends us into the future while celebrating our past,” said Baker. “It may say Oskar Blues on the door of our breweries but make no mistake: Dale’s is the name this place was built on.”
Are You Ready to Seize the Dale’s?
The Dale’s series will be available across Oskar Blues’ national footprint in a variety 15-pack featuring five cans each of all three beers. If you prefer one specific beer, Dale’s Pale Ale will be available in 6-packs, 19.2 oz single-serve cans, 15-packs and on draft. Dale’s Double IPA will be available in 6-packs, 19.2 oz single-serve cans, and on draft. The new Dale’s Light Lager will be released on draft and in 15- packs.
To learn more about these new beers, including where to find them in your area, visit online at www.oskarblues.com.
Yum. Double IPA’s are my jam. I have not had Dale’s before but I love craft beer so I will keep a lookout for it.
Oh I like the new colors on these! They definitely stick out and make it easy to find. I haven’t seen these beers in stores around me, but I’ll have to look next time we go.
I love that Oskar Blues wants us to seize the Dale’s. Very fun for promoting Dale’s Pale Ale. I like the refreshed package design with the cool looking red, white, and blue colored cans.
Looks like a good beer for parties. Better than the old standard ones you get a the supermarket.
This is putting me in the mood for a lovely beer! Can’t say I’m much of a lager drinker though, but my husband enjoys trying new and interesting beers/lagers.
Hhhhmmm…I am not ready to seize the Dales’. Edwin and Harry will definitely be, I am sure of that. Let me share this with them.
Hey, great scoop on Oskar Blues Brewery’s expansion plans! The new Dale’s lineup sounds amazing – covering light to full-bodied options. And how cool is the partnership with the Colorado Rapids? Cheers to Seize the Dale’s! 🍻🎉
It’s a smart time to expand their product line. The new design looks good and the colors are great.
Oh, great news here finally. Moments are best savored by cracking open a can of Dale’s, loaded with best ingredients.
As I don’t drink so much beer but having variety is very good. And these different colors look great. Thank you for sharing!
This look so good my husband would really love this beer for sure! Thanks for sharing this with us
This is a fun line of products. It is nice that there are a variety of options and they come in different packs.
It looks like there are some great drinks here, and I will definitely try them out
The new package design, although simple, does stand out. I’d like to get the husband to try the light version and see what he thinks.
Oh wow! It seems like they have a good variety of styles. That’s definitely important for a beer brand.
Wow, Oskar Blues Brewery is truly seizing the spotlight with this exciting expansion and refreshed packaging for Dale’s Pale Ale! The new red, white, and blue cans are a bold and eye-catching choice, perfectly representing the spirit of the Seize the Dale’s campaign. Cheers to innovation and great craft beer – can’t wait to give these a try! 🍻
So happy that we can have many beer options. I welcome the expansion kf Oscar Blues.
This sounds exciting and yes, we are ready to seize the dale’s! Looking forward to seeing these on local stores. Also, it’s cool that they signed a 4-deal as the official sponsor. 🙂
4 year deal. 🙂