Pacifico Clara Launches 12 oz. Cans for the First Time

Cans are quickly taking over as the package of choice for beer. Bottles were once perceived as a symbol of sophistication and a superior product, but canned beer has made a comeback and breweries/brands that once wouldn’t have even considered metal packaging are coming around, sometimes offering multiple canned options. Such is the case with Pacifico Clara, the popular Mexican lager which just recently launched 12 oz. can packaging for the first time.

More Options for Beer Drinkers

For the longest time, Pacifico Clara was sold only in bottled form, but things began to change last year when parent company Constellation Brands decided to sell Pacifico in 24 ounce cans. The response was positive and the large size cans quickly became the top selling new import SKU and top selling single- serve new 24 oz. SKU. Consumers liked having more choices and the large cans were a huge success.

Building on the popularity of the 24 oz. can, Pacifico Clara determined it was time to launch a 12 oz. can as well. Now, consumers will have even more options than before. The 12 oz. bottled option will still be available, as will the 32 oz. ballenas, but now there is a metal packaging option in a smaller, 12 oz. can size. Cans are advantageous because they are more portable, do not break, get cold faster, recycle better than glass, and can be taken more places. In short, they are perfect for the active lifestyle so common to Pacifico Clara customers.

Where the Metal Goes

Pacifico Clara 12 oz. cans are presently available in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Texas, and Washington. The price for a 12 pack of Pacifico Clara cans is equal to the price of a 12 pack of Pacifico Clara bottles so consumers do not need to worry about cost differentials. You get the same amount of beer and pay the same price.

Get Your Mexican Pilsner

Pacifico Clara is one of the top selling imported pilsners. The brand enjoyed excellent success in 2016 and looks to continue the sales momentum into 2017. The addition of 12 oz. cans will only help encourage more sales as customers continue to prefer metal to glass for countless reasons.

Ten U.S. states presently sell the new 12 oz. Pacifico Clara cans, but more will likely be added as the year progresses. It’s always nice to have more choices and with metal packaging, Pacifico Clara fans can purchase the beer they love and take it more places than before. Grab a 12 pack of Pacifico Clara in the new 12 oz. can packaging, and enjoy the added freedom that metal provides.