Spoetzl Brewery, maker of Shiner Bock, has announced its first ever television advertisement during the Super Bowl. The $1.2 million ad will be broadcast on Sunday, February 4, 2018 and continues the brand’s ‘This is Shiner Country’ ad campaign.
Shiner has never run an advertisement during the most viewed game in American sports, so this is obviously a gigantic leap forward for the Texas brewery. Gregor Mina, Director of Marketing for Spoetzl Brewery, says the time and opportunity are just right to spread the word of Shiner beer.
“This is a huge step for Shiner,” says Mina. “For us, this is a big financial investment; we want to expand our message to reach as many Texans as we can and what better way to do that than by leveraging a Super Bowl spot with all of the incredible attention that it receives.”
Spoetzl’s ‘This is Shiner Country’ ad campaign began in the Fall of 2017 and was already the largest advertising effort in the brewery’s history. The ad series focuses on Texas residents and the brewery that has served them for over 100 years. The specific ad selected for the Super Bowl continues this theme, while also extending a warm, Texas- style welcome to those who have recently relocated to the Lone Star State. Mina notes that Texas has witnessed the largest population growth of any U.S. state in terms of absolute numbers and that Shiner beer is the prefect representation of the state and what it offers.
“Last year, more people moved to Texas than any other state in the country,” said Mina. “The ad reflects how throughout the years, Shiner has woven itself into the rich history and culture of Texas and has become known to all for being familiar, friendly and welcoming. We truly believe that Shiner is Texas, and we want to offer all of these new Texans an ice-cold welcome.”
In addition to the advertising campaign, Shiner has launched a sweepstakes in partnership with Texas country- rock star Wade Bowen. The winner of the sweepstakes will receive a private, pre- game barbecue party in their own backyard, hosted by Shiner beer and Bowen. Fans are encouraged to visit www.Shiner.com by January 30, 2018 to enter for a chance to win.
Beer is a major component of any Super Bowl celebration and the industry is responsible for some of the most memorable ads in Super Bowl history. Shiner is a newcomer to the game, bringing a Texas- size dose of brewing heart and soul to America’s largest sporting event. It’s great news for Shiner and a major milestone for a beer that has been serving Texas residents for more than a century. Cheers to Shiner for this important achievement!
Must try this beer I love craft beers