Spoetzl Brewery, a company made famous by its Shiner beer brand, has announced the launch of its first hard seltzer. The new product is named Shiner Straight Shooter and Shiner Brewmaster Jimmy Mauric said the seltzer’s name reflects the brewery’s commitment to create a beverage that is direct and delicious.
“When we set out to make our first hard seltzer we knew it had to be genuinely craft brewed. With that in mind, we use just a few simple ingredients and water sourced from our artesian well. We brewed it so it would live up to its name ‘Straight Shooter’—it is a straightforward, transparent, delicious, and refreshing craft brewed hard seltzer,” said Mauric.
This hard seltzer is crafted in small batches and like other seltzers, each flavor is consistent in terms of calories, carbs, alcohol content, and sugar. A quick check of the labels shows that Straight Shooter contains 4.5 percent alcohol by volume with zero sugar, zero carbs, and only 90 calories per 12 oz. serving. It’s naturally gluten free, too, and with numbers like these, it fits perfectly into a keto or similar low- carb diet plan.
Straight Shooter will be available in four flavors: Lemonade, Mango, Wild Cherry, and Grapefruit & Lime. The Lemonade and Wild Cherry flavors will be offered in six packs while the other two flavors will be available only as part of a variety 12 pack, which will contain three cans each of all four flavors.
Hard seltzer is a hot product right now and one of the few alcoholic drinks that is gaining sales and market share. Shiner Straight Shooter certainly sounds like a strong entry in this increasingly competitive category and it’s sure to make inroads among fans of this drink. Look for it in Texas stores in late August and in other states shortly afterward.
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