Smirnoff Seltzer is the consummate summertime beverage and this year, Smirnoff has teamed up with FUNBOY to make the summer even more memorable. Utilizing the talents of artist Jason Woodside, FUNBOY has designed a Hydroplane Pool Float. The eye- catching float is perfect for summertime fun in the sun while sipping on one of Smirnoff’s newest flavors from its recently launched “Four Ways to Rose” pack, featuring three new flavors combined with the popular Raspberry Rosé.
Krista Kiisk, Brand Director for Smirnoff Seltzer, says the collaboration with FUNBOY is perfect for a beverage that was created with fun in mind.
“Everyone knows summer is the season of beach vacations, boat rides on the lake and floating the warm days away in the pool,” said Kiisk. “Now we get to do all of those things on the coolest float around! Knowing Smirnoff Seltzer is a brand that embodies ‘fun,’ it was an easy choice to partner with one of the most fun companies out there: FUNBOY. We’re beyond excited to bring even more fun to Smirnoff Seltzer lovers this summer with the introduction of the Smirnoff Seltzer x FUNBOY pool float, featuring a one-of-a-kind structure from FUNBOY and designed by one of our favorite artists, Jason Woodside, with inspiration from our Smirnoff Seltzer flavor portfolio.”
Blake Barrett, FUNBOY co- founder, says the colorful float is a fun way to enjoy the warmer days ahead.
“We’re thrilled to be collaborating with Smirnoff Seltzer to create this awesome float for summer, especially since it will continue giving back as it sells to fund fun experiences,” said Barrett. “We felt that the hydroplane structure, a first-of-its-kind float that comfortably accommodates two people was the perfect fit to work with Jason Woodside and Smirnoff Seltzer on. It gave Jason a wild 3D floating canvas to bring his colorful design to life as floating yet functional art. Jason’s bright colors and loud patterns combined with the FUN of the Smirnoff Seltzer brand will deliver the most amazing summer experiences and hopefully a few friendly ‘hydroplane’ races with multiple floats in the pool.”
The ‘fun experiences’ that Barret is referring to is part of the summer of promotion for the new seltzer flavors and the float. Smirnoff is launching a Fun Fund and will be using funds from net profits to help consumers age 21 and up have more fun this summer. Fans are encouraged to check @SmirnoffUS on Twitter for more information on how to enter the contest.
Smirnoff Seltzer’s new flavor pack focuses on Rose with three new lip- smacking flavors: Pink Apple Rosé, White Peach Rosé, and Strawberry Rosé joining the already popular Raspberry Rose in a 12- pack certain to brighten up any summer occasion. And if you’re worried about calories and carbs, never fear. Each serving contains only 90 calories with zero sugar and only 1 gram of Carbs.
The FUNBOY pool float sells for $99 and is available only for a limited time at https://www.funboy.com/pages/smirnoff-seltzer-x-funboy-artist-collab. It’s all part of a summer of fun with Smirnoff so grab a 12 pack, purchase your pool float, and let the good times begin!
What a great way to combine fluids with fun!! I love the case with the different flavours – I’d drink the hell out of all of them!!!
The mixed case is definitely a great way to offer consumers variety. And the float only adds to the fun!