Why Breweries Should Consider NFT- Based Experiences

Non-fungible tokens, or NFTs, are exploding in popularity. Almost everyone has heard the acronym. Particularly, online users are buzzing about NFTs. These single-transaction pieces will be invaluable in the metaverse, giving users peace of mind when conducting digital trades.

Many NFTs are created by independent artists, but big businesses like McDonald’s, Coca-Cola, Nike, and Mattel are coming out with their own NFTs to take their brands to the next level. Breweries should consider dipping into NFTs. If you own a brewery, learn how to tap into the trend and boost business as technology advances.

Protect Your Brand in the Metaverse

It’s challenging to protect your digital assets in the real world. People can steal almost anything online and try to pass it off as their own. NFTs are so enticing because they’re easy to protect from copyright infringement.

This is because an NFT is a one-of-a-kind asset that becomes registered into a blockchain, or digital ledger. Every NFT you create has a unique ID that can’t be duplicated or stolen without everyone knowing it isn’t the original. Ownership is attributed to one person and one person only.

If ownership is to be transferred to someone else, a digital signature or other way of identifying the deal in the blockchain is necessary for it to be legit. You could create NFTs of your brewery logo and other branding images to ensure you’re the only one who can use them in the metaverse, helping you establish your presence and marketing effectiveness. Your brewery could be one of the first to market in this new, immersive space.

Improve Your Marketing Efforts in the Metaverse

Not only do you want to protect your brand in the metaverse, but you also want to market it successfully. The metaverse will evolve over the next decade, and more and more people will likely gravitate toward it as it becomes more accessible. If your customer base will spend time in the metaverse eventually, it’s a good idea to get a head start on promoting your brand within it via NFTs.

For example, you can establish partnerships for your brewery with brands that have already built a presence in the metaverse, create an NFT together, and promote it relentlessly. As a result, you’ll build brand awareness and connect with more customers in and outside the metaverse. In addition, creating a presence in the metaverse helps you diversify your digital presence overall.

Diversify Your Digital Presence

One of the most critical factors in your marketing strategy is the strength of your brewery’s digital presence. Many people spend hours online daily connecting with others, learning about brands, deciding where to visit, and shopping with businesses.

Using NFTs to make a name for yourself in the metaverse diversifies your digital presence even more, giving your customers another channel to connect with and learn about your brewery. For example, you could create an NFT that depicts a beer from your brewery with the patron’s name on it. This gives metaverse users something to collect that is personalized and unique to their digital experience with your brand.

Create a Truly Unique Experience for Your Customers

Think about how special you feel when you get your hands on something rare. There’s something about owning something that’s one of a kind. We imagine your customers probably feel the same way.

The diversity, exclusivity, innovation, and originality of NFTs make them incredibly unique. Owning one outright is special because no two NFTs are the same. With incentives attached, you may be able to create one of the most memorable brewery experiences ever for your customers.

For example, you could create one-of-one beer bottle NFTs and give each purchaser access to an exclusive tasting event or launch party for a new beer on tap. You could also provide those that buy your NFTs discounts and merchandise when they visit your brewery. Increase the value of your NFTs by connecting them to premier, in-person brewery experiences.

Set Your Brewery Apart

NFTs are so new that they have barely scratched the surface of their potential. They’re also so new that many smaller companies aren’t willing to invest in making them because the risks and worthiness of the investment aren’t really known.

However, if you’re willing to be one of the firsts in NFT territory, the business benefits could be huge. For starters, you’ll set your brewery apart from those that aren’t creating NFTs. Those looking for a unique brewery experience will be more likely to turn to you if your brewery can do something remarkable with NFTs.

Get Ahead of a Growing Trend

As mentioned above, NFTs are quickly becoming well-known. It may be worth it to get ahead of this growing trend to elevate your marketing, increase sales, and better your business overall. That said, it’s best not to hop on a trend because of fear of missing out (FOMO), as many businesses do.

There’s nothing wrong with learning more about a trend and experimenting with it responsibly to see how it can elevate your business. Just make sure that NFTs make sense for the vision you have for your brewery and the experience you want to provide your customers. Keep in mind your ideal consumer and their digital habits when deciding to venture into NFT territory. Older generations of patrons may not adopt the metaverse and digital currency as quickly. If you cater to college-age consumers, for example, this could mean that NFTs are a smart move for your brewery.

Conclusion

NFT-based experiences can do wonders for your brewery as long as you approach them with a defined strategy and patience. Little by little, learn about NFTs. See how you can introduce them into your marketing strategy and build a solid presence in the metaverse. Don’t be afraid to experiment with NFTs but do it with purpose.

Special thanks to Jori Hamilton for this Great Beer Now guest post!